Wednesday, October 3, 2007

New Small Business Site from Smart Money

SmartMoney Announces New Small-Business Web Site: smSmallBiz.com

smSmallBiz, a new Web site from the publishers of SmartMoney, addresses the needs of today’s busy entrepreneurs with quick tips, tested advice and trusted financial guidance.

NEW YORK--(BUSINESS WIRE)--SmartMoney today announced the launch of a new small business Web site, smSmallBiz (www.smSmallBiz.com). smSmallBiz takes a fresh approach to covering small business subjects, focusing on the entrepreneur as a quick-thinking risk-taker who can turn a passion for a product or a service into a thriving business.

Chock full of quick tips and easy-to-apply ideas, smSmallBiz is a valuable resource for today’s busy entrepreneur. Regular columns focus on the rewards and challenges of running your own show, including “Balancing Work & Life,” which advises entrepreneurs on tricky issues such as taking a vacation or dealing with illness or spending time with family, and “Starting Up,” which follows entrepreneurs through the early stages of launching a business.

Each month, streaming-video reports focus on a special topic of interest to business owners, whether that's raising capital or dealing with disaster. The site also pays special attention to women and minorities, who currently make up the fastest-growing subset of entrepreneurs.

Additional content is provided by partners including Entrepreneur, AllBusiness.com, and The Wall Street Journal Entrepreneur.

“Small business content had become a very popular feature on SmartMoney.com. With smSmallBiz, we wanted to create a forum where we could expand our coverage and address a wider range of issues facing today’s time-strapped small business owner,” said Stephanie AuWerter, Editor, SmartMoney.com.

“Our readers’ thirst for small business topics is matched by a robust advertising category. We are proud to have Visa, AT&T and FedEx on board as exclusive launch sponsors of smSmallBiz,” said Bill Shaw, Publisher/General Manager, SmartMoney.

For additional information about smSmallBiz, visit www.smSmallBiz.com.

About SmartMoney

SmartMoney (www.smartmoney.com), The Wall Street Journal Magazine of Personal Business, was launched in 1992 by Hearst Corporation and Dow Jones & Co. to service the need for personal finance information among a group of affluent and sophisticated Americans. The SmartMoney editorial team has won three National Magazine Awards.

SmartMoney.com was launched in 1997 to reflect the magazine’s strong background of personal finance, as well as to provide users with innovative interactive tools and worksheets. SmartMoney.com has become the most comprehensive resource on the Web for private investors, providing top-quality financial reporting, commentary and analysis, and decision-making tools. The site features a portfolio management system; a subscription-based product, SmartMoney Select; and its signature product, the Map of the Market, which allows users to visualize the wide-ranging market in a single view. The site was awarded the 2001 National Magazine Award for "Best Interactive Design" from the American Society of Magazine Editors and has been praised by Forbes, Fortune, PC Magazine and The Web Marketing Association.

SmartMoney.com Licensing is a leading supplier of the Web’s best interactive tools for financial planning, market analysis and data visualization. SmartMoney recognizes the challenge interactive marketers face today of building high quality, competitive Web sites. Tools and content are provided through fully hosted turnkey solutions and custom integration options to meet the needs of top financial institutions and other Fortune 500 companies worldwide.

Custom Solutions from SmartMoney is a full-service custom publishing and communications group. It was launched in 1999 by SmartMoney as a joint custom-publishing venture of Hearst Communications and Dow Jones & Co., Inc. Taking a consultative approach with clients, Custom Solutions reaches more than 15 million consumers each quarter through custom newsletters and magazines, personalized and segmented communications, and engaging online educational content. Custom Solutions’ two industry-leading print-on-demand 1:1 communications systems, TIM and Rapid Publisher, produce an additional nine million communications on-demand each year, printing over 100 million duplex images.

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